Explore fraud trends with expert insights from Risk Analysts

While working with a portfolio of merchants to help ensure the success of their eCommerce businesses, Barbara noticed more promotion abuse, resell activity and first-party misuse, or friendly fraud in 2024. She anticipates these trends to continue into 2025, and recommends merchants collaborate closely with their risk consultants and partner with Visa Acceptance Solutions to identify and prevent unwanted activity as these patterns change to help ensure a positive customer experience.

To help protect your merchants in 2025, Bill recommends collaborating with your fraud solution provider to monitor trends in acceptance, adjusting strategies for optimal performance as you go. In particular, account takeover fraud (ATO) increases losses and harms merchants’ reputation. Using security tools like multifactor authentication or passkeys can reduce risk, as well as resetting passwords for inactive accounts. Mitigate guest checkout risks by developing a strong risk strategy.

Some of the top tips Alexis recommends is finding the right balance for your business and your customers. Look at your past trends and products to identify what created more “buzz” for your business or was targeted for fraud. And lastly, remember that most peak customers are good customers.

Jeremy has one request: Don’t let your website be a testing ground for fraudsters. One of the biggest fraud trends on the rise is card testing and credit card fraud. If not properly managed, card testing can lead to significant financial losses and damage to merchant reputation. He recommends merchants adopt a multi-layered strategy to secure your payment ecosystem, starting with tools at the checkout process to deter automated bots. With Decision Manager, merchants can detect high-risk, high-volume card testing transactions, helping you avoid unnecessary losses.

One key recommendation that Dawne tells all her clients when it comes to their fraud strategy is the more data, the better. Don’t deny yourself the meaningful opportunity to catch fraud for your business by using too light of a data set or leaving out vital information about the client order. Plentiful data gives you a clear picture of the fraudster AND helps you identify your good, repeat, trusted customers, helping ensure their order experiences are smooth and seamless. Closing the data loop with reliable chargeback reporting after the order finishes this process by setting yourself up for fraud prevention success.

Fraud isn’t going away any time soon. With technology advancing and fraudsters getting smarter, staying ahead is crucial. Having the right fraud detection solution can make the difference when building customer trust and preventing financial losses. Team up with Visa Acceptance Solutions today to help safeguard your business tomorrow. Let’s move into the new year together by mitigating fraud for both you and your customers.