of acquirers do not feel well prepared to help their merchants provide seamless unified shopping experiences.
The blueprint for acquirers in 2025
2025 Bridging the Gap: Helping Acquirers Meet Evolving Demands is a report that outlines how small and large acquirers can meet merchant needs, fight fraud, and manage their unique challenges. Whether you’re a small or large acquirer, your merchants expect you to deliver the features and capabilities they need for a unified shopping experience.
We’ll explore how to use third-party solutions or improve onboarding and uptime for your merchants. You can help your merchants get ready to meet evolving customer expectations with the valuable insights found in this year’s report.
25%
42%
of acquirers experienced increases in fraud in the last year.
100%
of acquirers whose payment processing partners have less than 99% uptime indicate dissatisfaction.
Accelerate onboarding, minimize downtime
Fast merchant onboarding is critical for acquirers to win new business. Slow onboarding may mean lost operating time, and merchants prefer an acquirer that gets them up and running quickly. Uptime performance is another top concern for merchants—and something acquirers can focus on to improve their competitiveness.
Level the playing field
Acquirers that currently use third-party solutions value the ease of adding and maintaining proven technologies without high upfront investment or in-house expertise. Those that build technology themselves point to flexibility, control, and differentiation as key reasons for doing so.
Manage fraud effectively
Most acquirers that saw an increase in fraud blame AI, cyberattacks, and data breaches, prompting investments in new technologies. Acquirers are prioritizing adding generative AI, behavioral analytics, rules-based algorithms, and biometric authentication.
Get the report
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The 2025 Global Digital Shopping Index: Acquirer Edition (PDF) (April 2025)
Make payments your business advantage
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One connection for success
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Platform connectors
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Fraud management
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Disclaimer: Case studies, comparisons, statistics, research, and recommendations are provided “AS IS” and intended for informational purposes only and should not be relied upon for operational, marketing, legal, technical, tax, financial, or other advice. Visa neither makes any warranty or representation as to the completeness or accuracy of the information within this document, nor assumes any liability or responsibility that may result from reliance on such information. The information contained herein is not intended as investment or legal advice, and readers are encouraged to seek the advice of a competent professional where such advice is required.